Commercial support for health and healthtech businesses
I help health and healthtech founders sell to employers, insurers, and the wider benefits world.
I've spent 20 years in commercial roles across health, healthtech and workplace wellbeing, working with HR teams, cash plans, occupational health and insurers like Bupa, AXA Health and Aviva. I've learnt a lot about these buyers, often the hard way, and Principl is how I now share that with founders growing their business.
A free 30 minute call on Google Meet. Pick any time that suits you.
Follow me on LinkedIn
Some of the companies I've worked with and for
Is this you?
Who I work with
Most of the businesses I work with are between £0 and £5m in revenue, and sell to employers, insurers, cash plans, occupational health, EAPs or the public sector.
It's usually a good time to talk if a couple of these sound familiar.
How I help
Ways we can work together
Every business is at a different stage, so there are a few different ways in.
Fractional commercial leadership
Hands-on commercial leadership for a set number of days each month. I'll help build the plan, work the pipeline with you and support board conversations, creating clarity, rhythm, and measurable growth. Usually as either the first hire, or as a trouble-shooter to an existing commercial team.
Find out more →Commercial advisory
A regular sounding board for the bigger decisions, like pricing, partnerships, hiring or opening a new channel. Support with opening new markets/territories, new product launches, or commercial culture. Useful if things are running well and you'd value an outside view.
Find out more →Hiring your commercial team
Help finding the right commercial people, and support once they start. I only take on one client's hiring at a time, and I coach new hires for three to six months so they settle in well, reducing your risk and improving their chances of delivering quickly.
Find out more →Coaching and sprints
Focused coaching for founders who still sell, or for salespeople who need some support. Both focused on specific problems to solve within a set period of time (6-13 week sprints), or ongoing mentorship to support faster learning.
Find out more →The buyers I know best
Selling health solutions is quite different to selling traditional software. Each of these buyers makes decisions in its own way, with different people, budgets and timescales involved.
- Enterprise Employers and HR
- SMEs
- Health insurers
- Protection insurers
- Health cash plans
- Occupational health
- Telehealth & EAPs
- Benefits platforms
- Unions and memberships
- Public sector (NHS/Gov)
- Medical Labs
- Hospitals & Clinics
Working with me
A bit of background
Principl is young, but I've been doing this work for 20+ years. A few things I've been lucky enough to be part of:
100+
People hired in commercial teams I've built from scratch, across sales, marketing, customer success and revops
£0 to £3m+
Annual revenue growth in just one business I've led, without investor funding and achieving profitability.
£ millions
in partnership contracts opened from a standing start, including international joint ventures in Australia, Portugal & Germany
What people have said
Working with Simon has been one of the highlights of my career. I can't recommend Simon highly enough, as a leader, as a colleague, and as a person.
Simon is a great sales / commercial director and an even greater human. He cares, he listens and knows how to push the right buttons to get the best out of someone like me as a sales person.
Simon helped me see the strengths that I had, and helped me move over into a more commercially focused role without fear.
He has true talent in spotting strengths and putting them to best use, as well as supporting people as they try to improve.
About
A little about me
I'm a dad of two, recently married, and I coach my son's grassroots football team at the weekend. My interest in health is a personal one, shaped by my own & my family's experiences of the healthcare system over the years.
Principl is just me, so you'll always be working with me directly. I like working with people who care about doing the right thing for the people they serve.
Read more about me →How I like to work
What happens next
Getting in touch is simple
- 1
A 30 minute chat
We talk through where things are and what you're hoping to achieve. No preparation needed, and no hard sell.
- 2
A short written plan
If I think I can help, I'll send a short plan with a couple of options and clear costs, so it's easy to share with your board or investors.
- 3
We get started
Once you're happy with the plan, we agree a start date and get going, at a pace that suits you and your budget.
Book an informal chat
If any of this sounds useful, feel free to book a 30 minute call. We can talk through where things are and whether I can help.